No service, no back-up.
My wife and her family wanted to go shopping on Saturday at an outlet mall near their home in Palm Springs, CA. We walked around for a while, stopping in several stores. The place was jammed full of people. (On a side note, the people at outlet malls in California are the same as people in Georgia…rude, messy, and spending more money than they should.)
We ended up at PacSun. We shopped for a few minutes and my wife found a shirt on sale for $7.00. So, we braved the line to purchase the shirt. This is where the train jumped off the tracks. The infrared bar-code scanner would not scan the shirt. The girl behind the counter scanned it for almost 2 minutes before she asked for a manager’s assistance.
It was at this point I assumed she was a new employee and had not been taught how to manually enter in the bar-code number. When the manager arrived he, too began scanning the bar-code to no avail. He instructed his young charge, “Just run it on this one here.” He gestured to the register on the opposite side of the counter.
At no time during this exchange did either of the employees apologize for the delay. They did not acknowledge our presence or even make eye-contact with us the entire time. When it was indicated that the sale would take place at a different register, neither of them told us of this change. Had we not been paying attention we would have just been standing there.
Two things immediately came to mind: PacSun did not train their employees on how to treat customers when there is a delay, and their system had no back-up in case the scanners were not functioning.
As technology improves and as processes become more automated, there is a real need to also increase the quality of person to person service. This is not an option. As a system failed the representative should have apologized and informed us of the reason for the delay and what she was doing to resolve it.
Likewise, there should be an alternate way to input data into the system. From the action of the manager I could only suppose that their system did not have a process for manual entry of bar-code information. This runs counter-intuitive to the goal of a business: make the sale. The bottom line mission for a retail establishment is to move merchandise.
Does your organization design your systems around your core goals and objectives? What kinds of changes in technology do you need to make in order to be able to function if your core system is not functioning?
Has your customer service quality increased at the same pace as your technology?


